Superstitions and Sold Signs
The property market is full of logic: square footage, EPC ratings, mortgage calculators. But sometimes, emotion and tradition sneak in — and that’s where superstitions come into play. You might not expect lucky numbers or calendar dates to influence house sales in 2025, but the numbers (ironically) say otherwise.
Unlucky Number 13: Still a Deal Breaker
It may be just another number on the door, but to a significant number of buyers, 13 is best avoided. Recent data shows that one in five Brits would steer clear of a home numbered 13 — regardless of its layout, garden size, or dream kitchen. For sellers, this could mean slightly more time on the market. For buyers, it’s a subtle opportunity: properties numbered 13 typically sell for around £5,000 less than neighbouring homes on the same street.
In other words, a simple aversion to a number could be your golden ticket to a better deal.
Friday the 13th: The Quietest Day to Move
Friday is usually the most popular day to complete a house sale. But when the 13th lands on a Friday? That trend takes a dip. In fact, Friday the 13th consistently ranks as one of the least popular days to move house.
Whether it’s a reluctance to risk bad timing or just a nod to long-held traditions, many buyers and sellers choose to avoid the date altogether. This can result in fewer bookings with solicitors, removals firms and estate agents — which, for the practical-minded mover, could actually work in their favour.
Do Superstitions Matter in 2025?
You might not consider yourself superstitious — but when a significant portion of the population is factoring it into buying decisions, it’s worth being aware. Even developers and planners take this seriously: some new-build estates skip the number 13 altogether.
As agents, we see how these preferences play out. Some buyers get a great deal on a number 13 and feel lucky to have found value. Others cross the date off their calendar and aim for the 12th or 14th instead — just in case. The truth is, every buyer brings different priorities to the table, and beliefs (however irrational) are often just part of the process.
Advice from JW Woods
If you’re selling a number 13 property, don’t panic — but do be realistic. Make sure your home is presented in its best light, priced accurately, and marketed effectively to attract the right buyers.
If you’re buying, and you're unfazed by numbers or dates, keep an open mind — you could find yourself a hidden gem for a little less, just because others hesitated.
And if you’re planning a move, Friday the 13th might just offer more availability with removals firms and a less congested completion day — not a bad result for those willing to be flexible.
Whether you make decisions by spreadsheet or by instinct, JW Woods is here to help. We understand the practical side of buying and selling — and the personal side, too. Superstitions or not, we’ll guide you through with clear advice, local knowledge, and support that’s grounded in experience.
Looking for your lucky move? Let’s get started.
Sources from Estate Agent Today and Rightmove